Build Your CEO Brand, Not Just a Business

Hey there, action-taker

Last week's podcast episode with Shanelle Q (@TheBrandHustler) was straight fire. If you missed it, this woman built a multi-six-figure empire from TWO YouTube videos that generated over 1.2 million views and six figures in revenue alone.

But here's what really hit me: She did it while moving houses and even when she felt completely unmotivated. The lesson? Action beats perfection every single time.

This Week's Lesson: Build Your CEO Brand (Not Just a Business)

Shanelle introduced me to a concept that's been living rent-free in my head: the CEO Brand.

It's not a lifestyle brand where you just document your morning coffee. It's not a personal brand where you chase virality. A CEO Brand is a lifestyle brand built specifically to propel your business forward.

Here's the framework she dropped:

• Document yourself doing the work (packaging orders, client calls, building systems)

• Share your journey as an entrepreneur (the wins AND the messy middle)

• Connect your life to your offer (if you sell planners, show your organized systems)

• Bridge the gap between your product and YOU

The result? People don't just buy your product, they buy into your ecosystem.

Check out the episode here

Your Action Steps This Week

1. Define Your CEO Brand Story

• What problem do you solve?

• What transformation have you personally experienced?

• How does your lifestyle prove your methodology works?

2. Create One "Behind the Scenes" Piece of Content

• Film yourself doing the actual work

• No fancy editing required

• Post it with context about WHY you do what you do

3. Build Your First Value Container

• Create a simple lead magnet (Shanelle calls this your "value container")

• Connect it to something you already use and love

• Add your affiliate links strategically (not spammy)

4. Start Before You're Ready Remember: Shanelle hit YouTube monetization in 2 months. She wasn't "qualified" when she started. Neither was I when I pivoted from teaching to tech sales. Confidence is built through action, not the other way around.

What's Coming Next

🎙️ Next Week's Episode Alert: We're diving deep into manifestation and money mindset with Pericles Rellas—a 25-year money mindset expert. But this isn't the woo-woo stuff. He's going to explain why even millionaires can feel broke and how to reset your "financial thermostat" for real wealth.

🚀 Big Announcement: The new Seed & Society website is officially under construction! We're building something that's not just pretty it's a full ecosystem designed to help you turn systems into income. Keynote Speaking Information, Book Pre-Orders, The Connectors Market™ integration, automated funnels, the works.

📝 Sneak Peek for Next Week: One line from Pericles that changed everything for me: "Most people try to manifest the solution by including the problem." We'll unpack what this means and why it's keeping you stuck.

Next Steps

The Bottom Line

You don't need permission to start. You don't need perfect conditions. You need to take action on what you already know, document the journey, and build systems that work whether you show up or not.

That 10-acre homestead? The million in sales commissions? It all started with doing the thing before I felt ready.

Your turn.

Keep building,

Makeda Boehm Chief Action Officer, Seed & Society™, Creator of The Connector Method™

P.S. – Shanelle's story about her planner launch making $1,000 in 3 hours AFTER her site crashed? That's the power of building trust through consistent action. Start today, iterate tomorrow.

The content shared by Seed & Society™ is for informational and educational purposes only. Nothing in this newsletter, blog, or website constitutes financial, investment, or legal advice. All opinions expressed are my own and do not reflect the views of my employer. Some links may be affiliate links, which means I may earn a commission if you purchase through them—at no additional cost to you. Always do your own research and consult professionals before making financial decisions.