Stop Choosing Between Work and Family

Hey,

This week on the podcast, I sat down with Jake Isaacs — a serial integrator who's spent 20+ years building and scaling companies. He's also the co-founder of Gathering the Kings, a mastermind for entrepreneurs who refuse to sacrifice family for success.

The conversation hit me hard because Jake's been where a lot of us are heading if we're not careful. He built successful businesses but lost his marriage in the process. Now he's on a mission to help other entrepreneurs avoid making that same choice.

Here's what stuck with me and what you can actually do about it:

Echo chambers are keeping you stuck

Jake dropped a stat that made me pause: 95% of your daily thoughts are subconscious.

Think about that for a second.

Your algorithm feeds you content from people who think exactly like you. Your social circle validates what you already believe. Your business ideas get reinforced by people in your exact same situation.

But here's the problem: you can't grow in an echo chamber.

The breakthrough you're looking for? It's probably coming from someone in a completely different industry solving a completely different problem. A garage door installer might have the objection handling strategy that transforms your sales calls. A nonprofit leader might show you team systems that finally get your family schedule under control.

Your action this week:
Join one community or follow one person who does business completely differently than you do. Pay attention to what makes you uncomfortable. That discomfort is where growth lives.

Generational wealth disappears by the third generation — here's why

Jake explained why most generational wealth disappears after three generations.

The first generation builds it. They know what sacrifice looks like.

The second generation watches it happen. They appreciate it because they saw the work.

But by the third generation? There's such a disconnect between the founder and the inheritors that they take it all for granted. And they lose it.

The lesson for us as moms building right now?

It's not enough to leave your kids money or assets. You have to teach them the lessons while you're building. They need to see the work. Understand the systems. Know the why behind it all.

That's why we did the trust for our land — with language that makes it clear this is legacy, not just a paycheck.

Your action this week:
Have one conversation with your kids about what you're building and why. Even if they're young. Especially if they're young. Let them see the process, not just the result.

You can't build what you want if you're doing everything yourself

This one's hard to hear, but Jake's right: most people stay stuck because they won't let go of control.

And I get it. As moms, we're used to being the ones who remember everything, manage everything, handle everything. Because if we don't do it, it won't get done right.

But here's what Jake said that shifted my perspective: 70% done by someone (or something) else is better than 40% done by you when you run out of hours.

Think about it. You're already doing this with your kids — letting them dress themselves even when the outfit doesn't match. Letting them make their own sandwich even when it's messy. Because teaching them builds their capacity.

The same applies to your life and your work.

Your action this week:
Pick ONE repetitive task you do every single week. Automate it or delegate it. Just one.

Maybe it's meal planning. Maybe it's scheduling social media. Maybe it's responding to the same questions over and over.

Build evidence that you don't have to do everything yourself.

This is exactly why I created my AI Shortcut guide at no cost (get it here) — because sometimes the fastest way to get help is to let technology handle the repetitive work while you focus on what only you can do.

Your kids are watching everything

Jake now runs Generation Next — a youth entrepreneurship program for the kids of his mastermind members.

Kids don't do what you say. They do what you do.

If they see you burned out, always working, constantly choosing business over presence — that's the blueprint they'll follow.

Not because you told them to. Because you showed them that's what success looks like.

This hit me hard as a mom. My daughter's five. She's already telling me about the "four businesses" she wants to start. She's watching how I build. How I work. How I show up.

Your action this week:
Name one behavior you're modeling right now that you DON'T want your kids to replicate. Then change it this week.

Maybe it's checking your phone at dinner. Maybe it's working after bedtime every single night. Maybe it's saying "I'm too busy" when they ask you to play.

Name it. Change it.

Here's what this all comes back to

You already have the intelligence. You already have the drive. You already have the ambition.

What you don't have is capacity.

And capacity isn't about working harder or wanting it more.

Capacity is about building systems that create time instead of stealing it.

That's the entire mission of Seed & Society — helping you design capacity, build confidence, and create cashflow without sacrificing what matters most.

Jake's doing it through masterminds and community.

I'm doing it through systems and frameworks.

But we're both saying the same thing: you don't have to choose between your work and your family.

You just need better systems.

🎧 Listen to the full episode here

Then pick ONE action from this email and just do it this week.

Just one.

Makeda
Chief Action Officer, Seed & Society™

P.S. Action reveals truth. Evidence builds confidence. Confidence creates results. You already know what to do. Now go do it.

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