Stop Researching. Start Building. Here's How.

Hey Builders,

Marketing strategist Audrey Wiggins did the math on her course business. One spreadsheet. Simple calculation. The numbers showed seven figures was not just possible—it was probable.

Then she completely froze. For years.

Not because the business was too hard. Because the possibility of actually succeeding felt too big to handle.

If you've ever talked yourself out of your own success, this one's for you. Here's how to use systems thinking, fast action, and AI tools to build the kind of wealth that buys land, creates options, and gives your kids a different life—before fear convinces you to wait another year.

Action Step 1: Run Your Own Numbers Right Now

Open a spreadsheet or use ChatGPT. Ask it: "If I sold a $97 digital product to 1,000 people over 12 months, what's my revenue? What if it's 500 people? What about 100?"

Now do it for a $497 product. Then $1,297.

Look at those numbers. Notice what happens in your body. That feeling—whether it's excitement or terror—is data. Write down which one you felt and why.

The AI Advantage You're Not Using Yet

Here's what Audrey didn't have when she built her courses: AI that could handle her research, draft her frameworks, and create her marketing copy in hours instead of months.

You do.

The expertise gap between "I know this" and "I can sell this" just collapsed. AI can help you package your knowledge faster than you can procrastinate. But only if you actually use it. Do it messy, but start, that’s how you get better.

Action Step 2: Let AI Extract Your Expertise This Week

Pick one problem you solve regularly at work or in life. Open ChatGPT or Claude and say: "I help [specific people] solve [specific problem]. Turn this into a 5-module mini-course outline with learning objectives for each module."

Take what it gives you. Refine it. You just created the skeleton of a sellable product in 10 minutes. Now you have no excuse about "not knowing where to start."

From Corporate Paycheck to Land Money

I'm still an Enterprise AE. I closed $10M in sales over four years while building Seed & Society. That corporate income funded our 10-acre homestead, mortgage-free. Now the homestead produces food, builds equity, and creates a different kind of wealth my kids will inherit.

Audrey ran a nail studio while working full-time while building courses. Multiple income streams aren't about hustle — they're about building parallel systems that create compound freedom.

Your day job doesn't have to be your only income source. But you have to start building the others.

Action Step 3: Document One System You Already Use

What's one process, framework, or system you use that gets results? Maybe it's how you organize projects, run meetings, manage your household, or solve a recurring problem.

Record a 5-minute voice memo explaining it. Use an AI transcription tool to turn it into text. Boom—you just created the raw material for a template, guide, or mini-course.

The expertise is already there. You're just finally treating it like the asset it is.

The Land Connection Most People Miss

Audrey found genius in regulatory compliance—people legally required to buy training. That's built-in demand. No convincing needed.

Same principle applies to land: you can convince yourself you can't afford it, or you can build income systems that make the down payment inevitable. I used sales commissions. You might use course revenue, affiliate income, or consulting fees.

The land doesn't care where the money comes from. It just needs you to take the action that creates it.

Visit The Connectors Market for tools and tips I use to consistently take action.

Action Step 4: Set Your Land Number and Work Backwards

How much do you need for your version of freedom? Maybe it's 5 acres. Maybe it's a paid-off house. Maybe it's a year of living expenses in the bank.

Write the number. Now divide by 12 months. That's your monthly wealth-building target. Now divide by 4 weeks. That's your weekly target.

What can you sell this week that moves you toward that number? Even if it's small. Even if it's imperfect. Especially if it scares you.

Evidence Beats Fear Every Single Time

The Connector Method works because action creates evidence. Evidence builds confidence. Confidence creates consistent results.

Audrey's fear came from having no evidence—just projections. She needed to sell one course to one person to prove the system worked. Once she did, the next sale got easier. Then the next.

You don't need to believe you can build wealth. You just need to take one action that creates one piece of evidence. Then another. The confidence comes after, not before.

The Bottom Line

Your expertise is worth more than your current salary reflects. Your knowledge can buy land. Your skills can create the life you're imagining for your family.

But only if you stop letting spreadsheet success scare you into inaction.

Take one action this week that moves your knowledge closer to additional parallel income. Document something. Price something. Sell something. The size matters less than the momentum.

Build the system before you feel ready. The confidence will catch up.

Taking action alongside you, Makeda

P.S. Want to hear exactly how Audrey finally launched after years of fear—and how she's now scaling across multiple states? Listen to the full conversation on this week's Seed & Society podcast. The accountability strategy alone is worth the listen.

P.P.S —This Week's Action Challenge: Run your revenue spreadsheet, let AI outline your first product, and document one system you already use. Three actions. This week. No excuses about not being ready.

The content shared by Seed & Society™ is for informational and educational purposes only. Nothing in this newsletter, blog, or website constitutes financial, investment, or legal advice. All opinions expressed are my own and do not reflect the views of my employer. Some links may be affiliate links, which means I may earn a commission if you purchase through them—at no additional cost to you. Always do your own research and consult professionals before making financial decisions.