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What 2025 taught me about building income around family

And why you can start this weekend

Author

Makeda Boehm
December 23, 2025

The Year in Review

This year didn't look like I thought it would.

I closed deals, raised kids, built systems, and kept moving forward — but if I'm honest, it felt full and fragile at the same time. Like carrying something valuable but knowing one wrong step could make it all come apart.

Maybe you felt it too. The sense that everything is "fine" on paper, but underneath there's this quiet pressure. This wondering: Is this really how it's supposed to feel long-term?

I don't think we're supposed to have an answer yet. But I do think we're supposed to start asking better questions.

What Families Are Really Feeling

Most of the families I talk to — smart, capable people — aren't failing. They're functioning.

They have good jobs. They show up for their kids. They manage the logistics of work and life and responsibility.

But they're also:

  • Relying on one paycheck and knowing how fragile that feels

  • Running out of time even when things are going well

  • Watching advice from people who clearly don't have kids or caregiving responsibilities

  • Not trying to escape their work, just trying to reduce the pressure

The stress isn't from doing something wrong. It's from building on infrastructure that was never designed to hold up under real life.

What I Believe Now

I've been thinking a lot about income this year. Not as identity. Not as achievement. But as infrastructure.

The same way you'd think about water systems or electricity in a house. Income is supposed to support how you live, not compete with it.

Most families don't need to burn everything down and start over. They need optionality. They need breathing room. They need a parallel path that doesn't require quitting their job or abandoning stability.

This belief shaped everything I've been quietly building.

What Seed & Society Is Becoming

For the past year, I've been testing, learning, and building — sometimes loudly, sometimes in the background.

What's becoming clear is this: Seed & Society exists for families who want realistic income paths that work alongside real life.

Fast, strategic income moves built around recommendations, systems, and leverage.

I'm talking about income you can start building this weekend. Systems you can set up in a day. Strategies that compound while you work your corporate job.

I'm focusing on families who:

  • Want more control without blowing up their lives

  • Need time back, not just more hustle

  • Value clarity over complexity

  • Are ready to build something that compounds

This is about transformation that starts fast and compounds over time. You can build your first income-generating asset in a day.

The Possibility Most Families Miss

Here's something most people don't realize: You're already making recommendations.

You tell friends which tools you use. You share what worked. You point people toward resources, services, products that solved a problem for you.

What if those recommendations could be structured to earn income?

As an Enterprise Account Executive who's closed nearly $10M in deals, I understand intimately how vital connecting people and solutions is; that's called selling, and it's a skill that translates directly to making money.

The best part? You don't need a sales background to do this. You just need to know what works, who needs it, and how to make the connection.

Not through constant performance or selling things you don't believe in.

Through strategic partnerships with companies whose products you already use and trust.

This is a learnable skill. And it's one of the fastest paths to parallel income I've seen — especially for parents who don't have time to waste.

What's Coming Next (And Who This Is For)

Let me reintroduce what Seed & Society actually is:

This newsletter is for intentional families who want more money, more time, more options and want to use AI to accelerate all of it.

If you're the ambitious corporate parent, managing work and kids and maybe aging parents, scrolling land listings at night, reading FIRE forums, wanting a parallel path but not sure where to start — this is for you.

Also if this email landed in your promotions folder, please move it to your Inbox and add [email protected] to your address book!

I'm building clearer pathways and better resources, starting with The Connectors Market, my curated blog where I'm posting multiple articles weekly on using AI and systems to:

  • Make Money

  • Save Money

  • Save Time

  • Build Assets

If you've been reading along, thank you for staying. I'm not going anywhere. I'm just getting sharper.

Two Ways to Go Deeper

If you're just starting to think about this:

I created a free guide: 3 Ways Families Build Income Online

It walks through three realistic paths to parallel income, including the recommendation model I mentioned, with clear next steps.

If you're ready to go further:

I built something small and practical for families who want to take action now: The More Money & Time Lab™

This is a course you can complete in a day and have an online asset generating income by the weekend.

You'll learn how to monetize recommendations through high-payout affiliate programs and partnerships, the exact strategy I’m doubling down on for 2026.

What you get:

  • Week 1: Foundation & Setup (unlocks January 20)

  • Week 2: Systems & Launch (unlocks January 27)

  • Week 3: Strategy & Scale (unlocks February 3)

The 3-week rollout is only for the inaugural founding circle (early access pre-sale), along with exclusive bonuses. After that, everything's available immediately.

One More Thing

Speaking of building authority and income — Seed & Society Podcast was just rated:

  • ✅ 2025 Hit Show

  • ✅ Top 5% Shared Show

  • ✅ Streamed in 8+ countries

And if you're thinking about starting your own podcast (one of the fastest ways to build authority and income), I've curated my Content & Creator Stack with everything you need to launch and publish in one week: Get the stack

Closing: Fast Action, Real Results

2025 taught me that clarity comes from doing, not planning.

The families winning right now aren't the ones with perfect plans. They're the ones who started before they felt ready, collected evidence, and pivoted based on what actually worked.

That's The Connector Method™ in action:

  1. Action reveals truth

  2. Evidence guides pivots (and builds confidence)

  3. Confidence accelerates results

  4. Results create transformation

Seed & Society is getting sharper. More focused. More tactical.

Thank you for being here. Thank you for reading. Thank you for trusting me with your time.

I'm not chasing virality. I'm building speed through systems.

And I think that's exactly what families need right now.

Let's build.

—Makeda
Seed & Society™
Where families build wealth systems that create time

P.S. If you want to stay connected during the platform transitions, make sure you're following along:

The content shared by Seed & Society™ is for informational and educational purposes only. Nothing in this newsletter, blog, or website constitutes financial, investment, or legal advice. All opinions expressed are my own and do not reflect the views of my employer. Some links may be affiliate links, which means I may earn a commission if you purchase through them—at no additional cost to you. Always do your own research and consult professionals before making financial decisions.